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Friday, November 04, 2005

Amazon's Mechanical Turk could revolutionize work (AMZN)

Amazon has launched (or at least released) it's Mechanical Turk! What is the Mechanical Turk? I'm not a 100% sure, but it looks like a platform that allows for the atomization of work that can't adequately be performed by machines to be done by humans. What I mean is that it takes tasks that require qualitative human input, parses them out on its system, gets the results and pays whomever does the task. The amount paid per task is small but can be aggregated and transfered into a person's personal checking account.
It looks like an ingenious system and illustrates that Amazon's investment in R&D may be paying off with innovative services. It was likely developed to help Amazon with their initiative to photograph almost every business establishment in the U.S. as part of the business directory. Apparently taking the pictures was a feat they were able to easily engineer. Understanding what was in each picture appears to be a bit more difficult.
This continues a trend started by Google's AdSense in that it creates a work and compensation system tied closely to the exact value of each unit of work. This has HUGE implications when it comes to our (or any) society's concept of work, employment and making a living. You are going to hear a lot more about this over the next couple of years...trust me.

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