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Monday, June 06, 2005

Internet Advertising, Google (GOOG) and Point #1...

Another datapoint that bolsters my confidence in Point #1 of 3Things You Need To Believe to Invest in Google. Q1 Internet ad spending rises to $2.8 billion (yes, billion with a "B"). The article describes the inevitable flow of advertising dollars from Newspapers, TV and Radio into Internet-based ad models. This is such a no-brainer -- it really puts all of that trash-talk surrounding Google's IPO into perspective, doesn't it?
I think this is a mega-trend that lasts for the next 5-10 years.


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